Impact Marketing
A marketing series designed for people who want an introduction to or who wish to enhance their skills and knowledge of sales and marketing.
Courses Offered
  • Perhaps you're comfortable with using Facebook personally, but you want to know how to set up a Facebook page for your business that is an effective marketing tool. Come to this class to learn how to do the best job you can. ...(see more)
  • In this workshop you will learn the basics of blogging, YouTube and Twitter, and how they can be used to facilitate the learning you need to ...(see more)
  • There is a whole host of ways a brochure can be put together and all kinds of choices you must make, from format and layout to paper stock and content. Learn what makes a brochure an effective marketing investment. And now, ...the company profile package... Do you target other businesses? Would you like to have an effective selling tool that introduces your company as well as the product/services you offer? Do you want to send a message that you are a company of substance, here for tomorrow as well as today? Then you may want to develop a dynamic, powerful company profile package. Come to this workshop to find out how. 3 hours ...(see more)
  • Not all promotion has to cost money. Publicity can be your way to get your name in the media without the heavy cost of advertising. But how ...(see more)
  • Planning to have a booth in a trade show? Or considering it? All too often business owners are disappointed with the results of their trade ...(see more)
  • IM Effective Flyers - $55.00 + HST
    A flyer is a flyer is a flyer........ right? Not at all! Come to this workshop to discover what can make or break a flyer in terms of its effectiveness. ...(see more)
  • Crowdfunding is the new way to raise money to launch a product or get a project off the ground. The scope of your concept is irrelevant. Size ...(see more)
  • This clinic is another opportunity for business owners to work on their business in a supportive and social setting. Come to our classroom with ...(see more)
  • Have you ever wondered how to create publicity for your small business, develop new leads and create lasting brand experience? Maybe you’ve tried traditional marketing channels and are wondering if there are any other ways to get the word out about your business? This two part workshop on Marketing Your Small Business with Special Events may be just what the Marketing Doctor ordered. In Part 1 learn the essential steps you need to consider when developing a special event to meet your goals using real world examples and associated promotional strategies. In Part 2 we cover the resources and organization necessary to run a successful and event and how best to follow-up with a post event plan that moves your business forward. ...(see more)
  • Have you ever wondered how to create publicity for your small business, develop new leads and create lasting brand experience? Maybe you’ve ...(see more)
  • Have you ever wondered how to create publicity for your small business, develop new leads and create lasting brand experience? Maybe you’ve ...(see more)
  • This 3 part marketing series is designed to assist those who have been in business for a while and who are looking at ways to rethink/ revisit/ ...(see more)
  • Networking in Action - $40.00 + HST
    This class offers a chance to refresh and practice your networking techniques in the classroom from 4-5pm, and then, as part of the class, to ...(see more)
  • In a small community such as Sudbury, most often the key to business success is who you know and how many you know. Are you doing all the networking ...(see more)
  • Here is a great opportunity to work on various on-line marketing projects such as your web site, facebook page, blogging, twitter etc., complete ...(see more)
  • Many entrepreneurs depend on social media to get the message out about their small businesses. In the fight for attention one of the best weapons is a good visual. Taking good photographs is about making the right choices when capturing an image rather than the equipment you use. David Rollins, professional photographer and 20 year veteran of the photographic industry with experience in photojournalism, portraiture and industrial/commercial photography, will take you through the basics of how to get a good photo of your product, event or even yourself. In this class you will learn what gives an image impact. We will cover the basics of composition (the building blocks of a good image), what to look for in light, how to photograph products, and how to take a basic headshot. We will explain the pros and cons of different camera ...(see more)
  • Practical Sales - $55.00 + HST
    If you could learn just one sales technique that would help increase your success rate by 20, 50 or 100% ... would you invest 3 hours of your time to learn it ? And if in those 3 hours you also picked up a few pointers here and some good advice there - would it make it a little more worthwhile for you ? And if the class were fun, interesting, interactive with a touch of modern media ... would that peak your interest ? Learning Initiative's new business class ... Practical Sales. Sign up right now. Spaces may fill quickly. ...(see more)
  • There is a whole host of ways a brochure can be put together and all kinds of choices you must make, from format and layout to paper stock and ...(see more)
  • Selling Skills - $200.00 + HST
    This is the course to take if you want to develop, or hone your selling skills. The 4 part course includes theory, practical tips, trouble ...(see more)
  • Come to this class to learn more about how to make your business seen by more people on social media and the internet in general. How do you get more people to find and like your facebook page? How do you get more people to visit your website? How do you make sure you show up in searches? What are some of the key considerations that affect your visibility? ...(see more)
  • Should you be using Instagram to market your business? Learn if Instagram will be an effective social media tool for you, and if it could be, learn how to promote your brand, to encourage people to buy from you, and to encourage past customers to buy more often. Register for this 2 hour introduction to Instagram for business and find out how to make your small investment of time bring results! ...(see more)
  • Social Media Maximizer - $55.00 + HST
    Have you been using one or more social media tools in an attempt to promote and grow your business? If so, are you sure you’re getting as much ...(see more)
  • Social Media Smarts – All Day Hands On Facebook for Small Business Grab your laptops and put on your Facebook hats for this exciting 1 day ...(see more)
  • In this workshop you will learn the basics of You Tube, and how it can be used to facilitate the learning you need to do for your business, ...(see more)
  • In this workshop you will learn the basics of how to function in the Facebook environment. As a business owner, you’ll learn ways Facebook can ...(see more)
  • Learn how to build a rapid fire Facebook Advertising Campaign. Key points covered include targeted demographics, cost per click vs cost per impression budgeting, the ad dashboard and linking your ad to a website or Facebook Page or event. ...(see more)
  • This practical communications course is for people who would like to become more comfortable with speaking up: speaking publicly, addressing ...(see more)
  • Web Marketing - $110.00 + HST
    In case you haven't heard, that great net, the World Wide Web, is everywhere! Where are you? In this course, we explore the opportunities to ...(see more)
  • Image 01

    Our Staff

  • Image 02

    Dave Bimm, North Star Recreation
    LI Graduate 2005

  • Image 03

    Yoshi Kurogi, Café Petit Gateau
    LI Graduate 2012

  • Image 04

    Gilbert Roy, French River Springs
    LI Graduate 2003

  • Image 05

    Denis Gratton, Ten Point Archery
    LI Graduate 2011

  • Image 06

    Sheri Tomchick
    Plan A Health Care Staffing Solutions
    LI Graduate 2011

  • Image 07

    Sheri Tomchick
    Plan A Health Care Staffing Solutions
    LI Graduate 2011